The Mercedes-Benz Fashion Week is the best place for a designer to get the exposure he or she is looking for, according to Lisa Springsteel in her book, Becoming a Fashion Designer. At Lincoln Center we can see a lot of non-American fashion designers because the truth is that the Internet has globalized the fashion world. It does not matter whether a designer is in Paris or Milan, each one of them can take advantage of the world market using the power of the Internet.
Advantages of the Mercedes-Benz Fashion Week for a Designer
There are many advantages that the Mercedes-Benz Fashion Week offers to designers because New York City is housing many constituent organizations. Furthermore, the most beautiful and best shows are present here in the city during this fashion week.
The Jewel of the New York Fashion Week
The Mercedes-Benz Fashion Week is the most important event of the New York Fashion Week, but top designers also show their collections in this fashion week, including Ralph Lauren, Marc Jacobs, and Donna Karan. You will enjoy a circus-like atmosphere in this event that is hosted at the Lincoln Center in New York. The most recognized designers are present in the Mercedes-Benz Fashion Week and more than 100 shows are part of the event, too, and the thrill of the runway will amaze you, according to Jacquie A. Bennett in her book, Style, Glamour and Glitz.
We have to say that New York, the city that hosts the Mercedes-Benz Fashion Week, is great for the development of new talent and creative fashion designers. IMG charges between $25,000 and $50,000 for a fashion show of 10 minutes in the Mercedes-Benz Fashion Week. It is also important to note that this fashion week relies heavily on celebrity involvement, and the whole event keeps a profile of high social status.
Young Designer Heaven
The Mercedes-Benz Fashion Week is a great place for young designer launching their careers and showing their collections to lots of industry professionals. The international and national fashion communities are gathered in New York City during this very important event. It is important to note that the schedule of this fashion week is controlled by the highest authorities in the fashion industry. There are lots of intermediary collections present in this event, using the names of “pre-summer” or “pre-spring” because they precede spring or summer.
The Mercedes-Benz Fashion Week is a place where designers show their collection, but at the same time interact with buyers of the most important retail chains. There are many “trunk sales” during the event, where designers sell many of their designs to a few and selected customers and buyers or shops. There is a lot of competition among New York, Paris, London, Milan and other big cities to attract the top fashion designers. Among the top brands that are present in the the Mercedes-Benz Fashion Week, we can mention the following: Prada, Oscar De la Renta, Gucci, Chanel, Louis Vuitton, Alexander McQueen, and each one of these brands are in fact huge business conglomerates with offices all over the world.